OS DESAFIOS DA ASSESSORIA DE IMPRENSA NA ÁREA CULTURAL DE VARGINHA: gerenciamento de crise do projeto 5ª da Boa Música

Abstract

The advisor in a city's cultural area faces many challenges on a daily basis, whether in the area of creating materials and arts, publicizing events and distributing releases to be published. This project aims to highlight the challenges of cultural advice, showing to society, the importance of local culture, for the valuation of all audiences. The purpose of this research is to discuss the importance of cultural events for the city, addressing the difficulties in the area of communication and their realization and show the various projects that the Varginha Cultural Foundation carries out, pointing out the role of the advisor in each of them. This will be achieved through analytical research. The analysis showed that crisis management was carried out during the Good Music 5th project, where a young man was stabbed to death during the event. The press office has as attitude, a basis in the management of any organization to face the comments about what happened.