MARKETING DE CONTEÚDO: Redes sociais como meio de atração para os seguidores do achados do Rapha

Abstract

This work presents the development of a product in social networks, reporting the involvement of the receiver in receiving a message. This work intends to clarify how social networks, mainly Instagram, are attractive sources in the opinion formation of its target audience We use the "Achados da Rapha" profile as a product and object of study and through it we will present interactivity in social networks. With the topic "Content Marketing: Instagram as a means of attraction", we use as methodology the descriptive research along with the quantitative technique, developing online questionnaires for the participation of the followers. The main objective of this work is to develop and demonstrate the capacity of social networks to attract the receivers and take them to consumption. The result that the research brought us was totally positive to consumption, led us to realize that followers of "Achados da Rapha" follow the tips posted dail! on Instagram, Facebook and enjoy the varied content