FERRAMENTAS DE MARKETING PARA A CONQUISTA DO PÚBLICO ALVO INFANTIL: OS CASOS DAS MARCAS DANONINHO E BRANDILI

Abstract

This work Marketing tools for conquest of target child: the cases of Danoninho and Brandili brands." aims to verify how the companies have been using the marketing tools to conquer the infant public target. Based on the studies obtained it was possible to confirm that the most important companies in the children's market are those who possess a perfect knowledge of its public target and know how to use this knowledge in an appropriate way to reach the recognition. This work uses big part of the context of the marketing and how it can be used in the companie which work the infant sector to gather clients. Thou. at first there were used and listed the main theoric concepts which involve general marketing, kids marketing, actual context and consumer. From that point, it was used as the methodology two study of case involving two brands of success in the kid's market share: Danoninho, in the dairy goods products and Brandili. in the clothing sector. analyzing the tools that they use to stand enlightened in the infant market.