Adoção do e-commerce e das redes sociais como mecanismos de minimização do impacto econômico causado pela pandemia da COVID-19 em Micro e Pequenas Empresas

Abstract

E-commerce has stood out over the years as an important ally in the expansion of business models. Selling over the Internet is a practical way to open a store and also a means of expanding sales. There are many benefits to selling online, how to not have to provide information about your company and be prepared to deal with some differences in the domain. This study was carried out with the aim of comparisons between companies that make use of e-commerce systems and social networks as a marketing tool, how these systems are used by organizations that provide services over the internet. It is important to emphasize that the selection of data was made through a qualitative approach, that is, emphasizing the importance of its context and structure. The results showed that the use of social networks and e-commerce are easy to learn, are intuitive and agile systems, influence on sales, increase the visibility of the company, facilitates the relationship and support between companies and is a useful tool for expand business.